24/7 gym
Q Fitness
- Location
- Babcock Ranch, Florida
- Year
- 2026
- Scale
- 8 pages
- Status
- Built — pre-launch
- Competitor research
- Design & build
- Membership funnel
- Founders presale
The problem
A gym with no doors open yet, no member photos, and no reviews — selling founding memberships against national chains that had all three.
The approach
- 01
Leaned on the one thing the chains could not copy: a named coach who knows you, and a fob that works at 4am on Christmas Day.
- 02
Condensed display type and a hard red on near-black — the visual weight of a barbell, so the brand carries the pages that have no photography yet.
- 03
Membership tiers laid out as a straight comparison with no fixed-term contract buried in the small print.
- 04
A founders-presale bar sitewide, so every page is a place to convert while the building is still going up.
The build
On a phone
Where it landed
Eight pages live behind a pre-launch flag, taking founding-member signups ahead of opening day.
Next case
Ana Rousseau Photography