Garage door repair
Judson Garage Doors
- Location
- Dracut, Massachusetts
- Year
- 2026
- Scale
- 16 pages
- Status
- Built — pre-launch
- Competitor research
- Design & build
- Local SEO
- Self-hosted fonts
The problem
Search "garage door repair Dracut" and not one company had an address in the town. Every result was a national lead-broker with a call centre and a made-up local number. A real local business with a real van was invisible.
The approach
- 01
Twenty-seven competitors surveyed and scored on a hundred-point matrix before a single pixel was drawn — the top five studied for what worked, the bottom five for what to avoid.
- 02
A landing page per town and per service, so the site can rank for the search a person actually types when a spring snaps at 7am.
- 03
Variable fonts self-hosted as woff2. No third-party request in the critical path, so the page paints on a bad phone signal in a driveway.
- 04
Every trust signal made checkable: licence number, insurance, who answers the phone, what the service call costs — stated up front, not discovered on arrival.
The visual language is a work order. Ruled fields, label on the left, checkable value on the right. Nothing on the card is a claim — all six lines can be verified before you let anyone into your house.
The build
On a phone
Where it landed
Sixteen pages covering every service and surrounding town, with prices published before the phone rings. Built and handed over, awaiting the client’s final licence and insurance details before launch.
Next case
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